CHIC TECHNOLOGY STUMBLES
this caught my attention: Prada’s Pratfall
an article discussing how and why the technology in that swanky prada store in soho has failed. definitely worth checking.
In reality, shoppers balked at the collection of personal data. And the delays that occurred when transmitting data between the sales and inventory systems and the wireless network frustrated associates to the point of abandonment. Truth be told, Prada has such limited inventory in-store that deploying RFID for inventory management seemed ill-fated from the start.
“People are uncomfortable with change, and RFID requires cultural, organizational and behavioral change. There was no true ramp up to this, it was just supposed to happen.”